Patterrn handles content and PR for SAFEisFAST.com, the online portal that delivers tutorials and advice leading racers around the world for young and aspiring drivers to learn from, and has expanded the viewership of the site from a mainly US audience to one that stretches across the globe.
Coordinating with various current drivers and legends of the sport, a fresh new website has been delivered featuring interactive question and answer sections along with a news section. Through handling media representation for SAFEisFAST ambassador Gil de Ferran and his predecessor, Dario Franchitti, Patterrn gained global traction for the initiative with coverage in international print publications and features during both Formula One and Sports Car coverage with the BBC, NBC and Eurosport.
Patterrn also handles all social media strategy for the site, helping to expand its reach through online content generation and engagement. Our work has seen the social media traction for SAFEisFAST improve significantly: between February and December 2015 Facebook followers (likes) went from 1,500 to over 18,000, an improvement of over 1,000%, and new viewers on YouTube are up to over 400,000 in 2015, over double the amount gathered in 2014.